The pay per click service is used to generate visits in a fast and effective way through sponsored advertising.
ILAR has been working on Internet marketing for over 10 years, and we have worked on the implementation of pay per click campaigns with the following companies (among many others):
Google Adwords.
Yahoo! Search Marketing.
MIVA Merchant.
Major benefits of pay per click advertising
Results: the results achieved through the ppc campaign are immediate; as soon as you launch the campaign, you can see its success.
Profitability: the pay per click campaigns are highly profitable. In ILAR we segment your potential customers before launching the campaign in order to obtain the best profit with less investment.
Flexible advertising: in this type of advertising campaigns, advertisements can be changed so as to suit different preferences through the use of advanced tools. In this way, we can adapt the advertising displayed and thus fulfill the stated objectives.
High ROI: if compared with traditionally known means of advertising, the pay per click advertising is undoubtedly the best choice when thinking about the return of investment (ROI). The pay per click campaigns require constant maintenance and specialized supervision, and our team of professionals running the marketing department are certified to manage advertising campaigns provided by Google (Adwords Qualified Company) and SEMPO.
Nowadays, Internet search engines are the main source of traffic on the web, making web positioning an indispensable tool for any company that wants to get quality visitors through natural search.
Positioning your company on the Internet is not about placing it in the top 10 through a limited number of phrases, but has to do with enhancing your presence on the web for your target market, and getting quality visitors via search engines such as Google, Yahoo! and MSN, as we properly adapt your web page to comply with the standards set by the search engines and carry out strategic alliances that will bring about your company’s success.
Internet positioning is the best bet your company can make to obtain visits over an indefinite period of time without having to pay per clicks. Our search engine positioning services are designed not only to increase your positions, but also augment the levels of visits received through organic results.
The services offered by our Web Positioning Department are:
Link Building service.
Analysis of browsers’ compatibility.
Search of key word.
Analysis of usability and user experience.
Analysis of incoming links.
Analysis of competitors.
Content creation.
Recommendations for Link Baiting.
Your business may require some or all of the above mentioned services, since they will allow your company to position itself on the Internet.
The campaigns for the proper positioning of your web page tend to have a 6-month duration at least; in many cases the results cannot be instantly seen so we strongly suggest you hire our marketing online service along with the positioning one.
Getting links is a difficult task; nowadays getting links from any web is not enough.
Links must comply with certain requirements such as:
Semantic relevance.
Link quality.
Proximity of the word.
Frequency of use.
Text diversity.
These, among many other factors used to determine if your web is carrying out any type of automatic technique to get links. Once the positioning consultancy has been made, it is advisable to get links on a regular basis, since this is the only way to keep on competing in highly competitive markets such as the finances or real state ones, among others.
The following are some of the strategies we implement for the increase of links:
Strategic exchange with webs relevant to your business.
Registering your business in thematic and general directories.
Links from forums and blogs.
Newspaper articles.
Link Building through script development.
Quality content.
These are only a few of the techniques we implement to increase the number of incoming links to your site; we apply these techniques in order to obtain traffic from webs, forums or blogs.
The service we offer is tailored to the needs of our clients and we always take up the suggestions made by the search engines.
We recommend that before you launch a link campaign, you should make sure you properly optimize your website so that it will be compatible with the search engines, thus helping us determine the most relevant areas and direct our efforts towards them.
Carrying out an analysis of the competitors is a fundamental part of your Internet strategy. The proper study of your competitors serves as an asset when having to get a customer; it is also useful to identify who your direct and most successful competitors are, which strategies they are applying and which strengths and weaknesses they have.
A well-conducted competitive analysis will allow you to decide what steps your company must take on the Internet to maintain and grow as a strong and lasting brand. It will be also useful to determine whether our current position has considerable advantage over our competitors or if, instead, we need to adopt a new attitude in order to grow.
The goal of analyzing your competitors is that the findings will serve as benchmarks for the creation of new options that would entice your customers more, compared to what is offered by your competitors.
The information obtained from the analysis of your competitors is the following:
Major competitors.
Market orientation.
Used technology.
Marketing strategy used.
User’s experience: analysis of your services or products from the customer’s standpoint.
With this information we can determine which steps your company must take so as to stand out. Success is not copying what your competitors do, but do it better, bearing in mind the customer in order to obtain profits with less investment.
Nobody creates a website with the idea of failure in mind. At least, there is a good intention behind its creation. However, we generally come across web pages that do not meet the users’ basic needs. Frequently, we can place the blame on poor text writing. The information is vague, sloppily written, poorly organized or is impossible to find it.
You find this familiar, don’t you?
A good text writer for webs can solve these problems. Here you will find 5 reasons why should hire one:
You need to ‘translate’ your fliers for the Internet
We see many websites where it looks as if they have copied the promotional flier they already had, without changing a word in it.
We have already said this many times, but let me mention it once again: writing for the online medium is different than writing for the printed media. Reading from the screen is much more difficult, so the texts should be more concise and the information needs to be better structured.
If we do not adapt the text, the users will not read it.
Your website needs to be found
Your website is worthless if nobody can find it. Most of us find that the majority of traffic comes through search engines. Therefore, if you are not well-positioned in the search engines, it is likely users will not find you.
A good SEO copy knows how to get a text that works in search engines and, at the same time, he will make sure it is appealing to users.
You cannot afford not to do it
Generally, Internet users know their way around. They know what they want: buy something, look for information, communicate or find entertainment.
A well-written web will help them perform the tasks efficiently. It will guide them through the process so they fulfill their goals with little effort.
However, a site containing poor-quality texts will make the user get lost and, consequently, angry. If the users cannot find the information or if the information is repetitive, they will find it hard to read, etc. and they will probably log out from the site.
This is the same as missing a business opportunity. Can you afford it?
You want to surpass your competitors
Having some quality texts is the best way to make your site stand out on the Internet. Why? Because most of the sites have a poor copy, are full of hot air and clichés and their information is poorly structured. A good copy will give you an advantage over them.
You lack the time or ability to do it yourself
Of course you can write it yourself. Or the intern. But, do you have the time or ability to do it? Writing the texts for a website takes time. I said before that this job is not about copying a leaflet.
Moreover, you need certain skills to guide users in browsing the site or persuade them to perform an action.
For these reasons, I believe you need a SEO text writer that will help you with the content of your web page or the newsletter/email. Otherwise, you will be missing some business opportunities.
EBusiness Consultancy is based on analysis your company’s needs in order to meet the objectives previously set.
This analysis includes:
Market research.
Analysis of your business.
Definition of target market.
Cost analysis.
Analysis of competitors.
Definition of goals.
Strategies to follow.
Our Internet business consultancy service is mainly oriented to medium and large enterprises that need expert advise on how to set up and develop their Internet business successfully.
Market: through extensive market research we are able to provide your company with guidelines you should apply so as to succeed on the Internet. The most common fields we work with are: health, tourism, finances and real estate.
Assessment: our team of professionals will perform a careful analysis of your company to determine the courses of action you must take to succeed on the Internet. We focus on an analysis of the target audience to identify their trends and needs, which allows us to reduce the time in currency conversions.
We have a team of consultants made up of experts trained in the areas of data analysis, business development and user experience. ILAR also has a team of experts in usability and navigability, whose advise will allow your business to make more profits.
Our business structure allows us to offer both consulting services and guidelines for their proper implementation, according to the customers’ requirements. ILAR offers complete solutions to meet your objectives.
