ILAR Online Marketing

The pay per click service is used to generate visits in a fast and effective way through sponsored advertising. ILAR has been working on Internet marketing for over 10 years, and we have worked on the implementation of pay per click campaigns with the following companies (among many others): Google Adwords. Yahoo! Search Marketing. MIVA Merchant. Major benefits of pay per click advertising Results: the results achieved through the ppc campaign are immediate; as soon as you launch the campaign, you can see its success. Profitability: the pay per click campaigns are highly profitable. In ILAR we... more

Nowadays, Internet search engines are the main source of traffic on the web, making web positioning an indispensable tool for any company that wants to get quality visitors through natural search. Positioning your company on the Internet is not about placing it in the top 10 through a limited number of phrases, but has to do with enhancing your presence on the web for your target market, and getting quality visitors via search engines such as Google, Yahoo! and MSN, as we properly adapt your web page to comply with the standards set by the search engines and carry out strategic alliances that will... more

Getting links is a difficult task; nowadays getting links from any web is not enough. Links must comply with certain requirements such as: Semantic relevance. Link quality. Proximity of the word. Frequency of use. Text diversity. These, among many other factors used to determine if your web is carrying out any type of automatic technique to get links. Once the positioning consultancy has been made, it is advisable to get links on a regular basis, since this is the only way to keep on competing in highly competitive markets such as the finances or real state ones, among others. The following are... more

Analysis of Competitors Carrying out an analysis of the competitors is a fundamental part of your Internet strategy. The proper study of your competitors serves as an asset when having to get a customer; it is also useful to identify who your direct and most successful competitors are, which strategies they are applying and which strengths and weaknesses they have. A well-conducted competitive analysis will allow you to decide what steps your company must take on the Internet to maintain and grow as a strong and lasting brand. It will be also useful to determine whether our current position has... more

Nobody creates a website with the idea of failure in mind. At least, there is a good intention behind its creation. However, we generally come across web pages that do not meet the users’ basic needs. Frequently, we can place the blame on poor text writing. The information is vague, sloppily written, poorly organized or is impossible to find it. You find this familiar, don’t you? A good text writer for webs can solve these problems. Here you will find 5 reasons why should hire one: You need to ‘translate’ your fliers for the Internet We see many websites where it looks as if they have copied... more

EBusiness Consultancy is based on analysis your company’s needs in order to meet the objectives previously set. This analysis includes: Market research. Analysis of your business. Definition of target market. Cost analysis. Analysis of competitors. Definition of goals. Strategies to follow. Our Internet business consultancy service is mainly oriented to medium and large enterprises that need expert advise on how to set up and develop their Internet business successfully. Market: through extensive market research we are able to provide your company with guidelines you should apply so as to succeed... more

Our Internet marketing service has been designed to focus on incrementing the number of visits to your website through the use of strategies which will not only highlight the visibility of your brand, but also increase the profitability of your business. We offer online marketing services for any business field, regardless the level of difficult they may present. Among the many fields we have worked with, we would like to highlight the following sectors: real state, hotel businesses, finance and tourism. Our work methodology is based on a thorough study of your goals together with an in-depth analysis... more